Monthly Bulletin – Social Media & Tech

KCR Monthly Bulletin – Table of Contents

Social Media & Tech

Best Practices for Your Email Unsubscribe Page

It’s no fun when someone unsubscribes from your email list.

But let’s face it . . . it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button.

That’s why you should make unsubscribing from your email list easy.
  • Don’t try to hide the unsubscribe link.
  • Don’t make them log in with a password to unsubscribe.
  • Don’t make them click three places or confirm three times that they want to unsubscribe.
  • Don’t make them fill out a survey before unsubscribing.
All of these things will just result in them hitting SPAM instead.

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-Source: Newsletter, Nonprofit Marketing Guide, 12 September 2018

Nonprofits & the Age of Automation: AI, Machine Learning, Bots Link Roundup

My Networked Nonprofit co-author Allison Fine and I have been actively researching and writing about the Age of Automation with an eye towards our next book. This past year wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers as well as other articles, including Leveraging the Power of Bots for Civil Society on SSIR Blog and The Robots Have Arrived: How Nonprofits Can Put Them To Work on Guidestar Blog. As part of our ongoing research, we are tracking the conversation about AI and Nonprofits,here is a recent roundup of articles, blog posts, and research on the Age of Automation and Nonprofits.

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-Source: Newsletter, Beth’s Blog, 10 September 2018

Creating Video for Nonprofits

When you’re building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard.

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-Source: Newsletter, EveryAction, 10 September 2018
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