Monthly Bulletin – Social Media & Tech

KCR Monthly Bulletin – Table of Contents

Social Media & Tech

The New Rules for Email Deliverability

At Care2, we spend a lot of time thinking about email deliverability.

Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won’t reach their goals if their emails are marked as spam.

It sounds easy: just make sure you aren’t spamming people, right?

In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few years ago. And if you don’t keep up with these changing practices, the penalties are severe.

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-Source: Newsletter, Care2, 6 November 2017

3 Communications Tools Every Nonprofit Should Have

Communication is a big part of a nonprofit organizations success, and there are a few key tools that can help you better spread your mission. These tools will help not only communicate your cause to the public, but also work more strategically and efficiently within your organization – whether you’re just a small group, or large distributed team.

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-Source: Newsletter, Tech Impact, 13 November 2017

Making Tech Literacy Classes More Inviting for Older Adults

I was very surprised to find that my most recent class registration for senior citizens was filled a week after registration opened. At first, I had encountered a great deal of resistance from students to learning technology in the beginning of the project.

I tried many different approaches to win them over to technology, including fun and interesting tools like FaceTime, teaching them internet safety to help protect their information, and showing them a video from, but many people still weren’t interested.

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-Source: Newsletter, NTEN, 30 November 2017

How Data can make your Website Better

As the food bank serving Chicago and Cook County, we have a variety of audiences for our website—all with different interests and needs. Many are looking for pantries and food programs in their neighborhoods, or they’re social workers seeking food assistance for their clients. Others are interested in donating, volunteering, or starting a food drive. Still others want to know about our programs, our staff, and the scope of the need for food assistance in our area.

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-Source: Newsletter, NTEN, 30 November 2017

Data Privacy & the Law: Understand your Nonprofit’s Legal Obligations

Nonprofit organizations in Canada are collecting, using, and disclosing an increasing amount of personal information (e.g. sensitive data relating to donors, employees, volunteers, etc.) as part of their operations. It is therefore essential that nonprofits ensure that they handle this personal information in compliance with applicable laws.

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-Source: Newsletter, TechSoup Canada, 23 November 2017

6 Design Principles to Improve the Look of Your Nonprofit Website

As you read this, approximately 571 websites are being created. That is a lot of online stores, blogs, resumés, news websites and cat pictures.

Not all of those 571 people actually know how to build websites. Fortunately, there are tools for that. But even the most amazing tools can be used to create a website that is difficult to navigate and unpleasant to look at. For nonprofits, having a functional and easy-to-use website is of utmost importance to gain and maintain the trust of your donors, beneficiaries, and anyone else invested in your mission. Apply these design principles to make your site look sleek and professional.

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-Source: Newsletter, TechSoup Canada, 23 November 2017

Why your Nonprofit Needs a Landing Page (and How to Write a Great One)

Landing pages are valuable tools in your nonprofit’s online marketing tool box.

Using a landing page lets you direct your website traffic to the places you want them to go, and encourages your site visitors to take the actions you want them to take.

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-Source: Newsletter, moflow, 22 November 2017
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