Monthly Bulletin – Resources

KCR Monthly Bulletin – Table of Contents


4 Questions you Should Ask Every Time you Send an Email

Email is crucial to your efforts to engage your donors, supporters, and the community at large. An effective email strategy can help your organization raise money, activate supporters, advocate for your cause, and thank the valuable donors that keep your organization thriving.

To succeed with email marketing, you need to develop an overall plan and strategy that you can break down into achievable tasks, so that you can manage your time and have more success telling an inspiring story to drive fundraising results.

Before you send your next email, you should be sure to ask yourself the following 4 questions:

Email Best Practices Question #1: What is the goal of your email?
What are you trying to accomplish? Why should the reader care? How can the reader get involved?

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-Source: Newsletter, DonorPerfect, 7 May 2018

Download: How to Determine Your Nonprofit’s Unique Value

What makes your nonprofit stand out?

Your nonprofit’s unique value can be determined in three easy steps. Discover what you’re doing that no one else is and what sets you apart. Use the approach found in How to Determine Your Nonprofit’s Unique Value to:
  • Evaluate current initiatives
  • Capture your donors’ attention
  • Make strategic decisions about new programs
  • Best position your organization in fundraising campaigns

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-Source: Newsletter, Network for Good, 7 May 2018

Tips for Activating a Culture of Wellbeing in the Nonprofit Workplace

Last month, I was honored to present and facilitate an all-day workshop for nonprofit leaders at the Oregon Nonprofit Leadership Conference on how to activate a culture of well being in the nonprofit workplace, based on my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. I also delivered a workshop to South Carolina nonprofits on the same topic hosted by Shine The Light, Nonprofit Forums. The participants were amazing and came up with some terrific strategies and action plans.

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-Source: Newsletter, Beth’s Blog, 8 May 2018

Risk Leadership: A Necessary Embrace for Nonprofit Leaders

Generally, when we talk about risk management for nonprofits, there is a note of panic in the conversation, as we hold the image of organizations teetering with the uncertainties of government policies and funding, philanthropists changing the focus of their giving, and increasing demand for services. In fact, quoted the Alliance for Nonprofit Management as defining risk management as a discipline intended to identify and protect against any threat to an organization’s ability to deliver on its mission. It is a definition based on fear: fear of loss. A report covered by NPQ in 2016 represents another example of this approach.

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-Source: Newsletter, Nonprofit Quarterly, 9 May 2018

Here We Go Again: The Cyclical Nature of Board Behavior

I was talking with an executive the other day about the problems she was having with her board, when she declared, “I’ve been here a long time and I’ve seen all this behavior before. I’m just so tired of it!” At that moment, I remembered an article by Miriam Wood, titled, “Is Governing Board Behavior Cyclical?”1

While digging out the article to reread it, I thought about all the changes that have occurred since the article was first published in 1992. Since then, the nonprofit sector has seen exponential growth, increased professionalism, and an explosion in academic research, with a concomitant number of undergraduate and graduate degrees awarded in the field. Nonprofit governance research and practice have grown to the point that there is now a biannual conference that brings together scholars and practitioners to explore and advance the body of knowledge in the field. I found myself wondering whether the board behavior framework advanced by Wood was still as applicable today as it was in 1992. To address this question, I have drawn upon information from NPQ’s 2011 reader survey, and my own experience serving on nonprofits for more than 30 years as well as working for nonprofit boards as a consultant.

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-Source: Newsletter, Nonprofit Quarterly, 24 May 2018

12 Practical Ways to Engage & Retain Members in Today’s World

Which is more valuable to your organization?
A) One new member?
B) One retained member?

The answer is definitely B.

According to Amy Gallo of the Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”

That’s because it costs more to find and convince a new member to join than to keep your current members engaged.

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-Source: Newsletter, Wild Apricot, 12 May 2018

A Culture of Wellbeing as a New Nonprofit Strength: Building Capacity During a Time of Disruption

Let’s face it: being a nonprofit leader is hard. And in the past year, it has only gotten harder. The current political administration and U.S. Congress are undermining decades of the sector’s work on immigration; women, minority and LGBTQ rights; the environment; and the social contract with government—among other issues. Recent federal spending cuts, paired with a tax bill that may de-incentivize giving, only add further uncertainty to the mix.

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-Source: Newsletter, Beth’s Blog, 25 April 2018

End of Fiscal Year To-Do List for Nonprofit Fundraisers

Does your fiscal year end on June 30? Our step-by-step End of Fiscal Year To-Do List walks you through your fundraising goals and activities for the year, and offers advice on how to make one final push for donations to end your fiscal year strong.

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-Source: Newsletter, Network for Good, 29 May 2018

How & Why Stories Can Bust Nonprofit Silos

Silos are for corn. Stories are for people.

Fortunately, storytelling busts silos.

Organizational silos are the bane of too many nonprofit communicators’ existences. Artificial barriers among program areas and staff can breed reactionary environments that are frustrating at best and debilitating at worst. Worse is the impact of siloed organizations on nonprofit audiences – cuz really, how many emails can you get from the same organization before you go a little nuts?

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-Source: Newsletter, Beth’s Blog, 30 May 2018

Decisions, Decisions, Decisions. How do you Make #NPCOMM Decisions at your Nonprofit?

Nonprofit communications directors have LOTS of decisions to make. Some are small, like word choice in a tweet, and some are big and complicated, like prioritizing communications strategies to best support the growth of your nonprofit. And, of course, there’s a lot in between.

In my new book, CALM not BUSY (Amazon), I included several chapters that address decision making and how to overhaul it at your nonprofit if it’s not as smooth and strategic as you might hope.

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-Source: Newsletter, Nonprofit Marketing Guide, 30 May 2018

Commit to National Action Plan on Violence Against Women in the Wake of the Toronto Attack

On Monday, April 23, while our Communications Coordinator was with fellow women’s rights activists somewhat jokingly toasting to “smashing the patriarchy!” people in Toronto were dying at the hands of a man who allegedly killed them because he hated women for rejecting him. If he was Muslim or a refugee, there would be countless racist comments on social media and traditional media describing the attack as terrorism, calling for an end to immigration, demanding deportation, etc. In fact, there were those comments even though the alleged perpetrator is not Muslim.

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-Source: Kaitlin Bardswich, Communications and Development Coordinator, Women’s Shelters Canada, 11 May 2018
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