Monthly Bulletin – Resources

KCR Monthly Bulletin – Table of Contents

RESOURCES


3 Steps to Progressing in Your Nonprofit Career

Do you ever feel stuck in your job?? Most of us have felt that way at one time or another, particularly if you’re working for a nonprofit. It can be frustrating to see other people around you being promoted, or to be overlooked for outside candidates when the time comes to hire for a higher-level position.

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-Source: Newsletter, EveryAction, 10 December 2018

How Can Elmo Make Your Nonprofit’s Meetings More Effective?

No, I’m not talking about the cute red Muppet. ELMO stands for “Enough! Let’s Move On.” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives. It’s a fun way to avoid one of the most common meeting productivity killers: Rabbit Holes.

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-Source: Newsletter, Beth’s Blog, 5 December 2018

A Roundup of Resources to Ensure your Nonprofit’s Brand Sticks

When a nonprofit’s brand sticks, everyone in the organization (not just the communications team, but the development and program staff, board, and more) understands and actively communicates on-brand. As a result, communications are more consistent and effective externally, which means audiences have a clearer sense of what the organization does, why, and how they can get involved. That’s how smart communications advance your mission.

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-Source: Newsletter, EveryAction, 3 December 2018

How to Increase your Non-profit’s Visibility

We are coming up to the end of the year and I want to ask you a question.

Was your organization as visible as you hoped it would be this year?

For instance, is your organization recognized as an issue expert in your local community? Is your organization participating in local, regional, or even national conversation related to its mission?

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-Source: Newsletter, EveryAction, 26 November 2018

Maintaining the Health of Your Nonprofit Budget

The annual budget is a vital management tool for any nonprofit. Working together, the nonprofit’s staff and board members will use the budgeting process to intelligently establish priorities and allot resources for the coming year. But that’s only the beginning of the budget’s lifecycle.

Your budget needs to be continuously monitored, assessed, and revised throughout the year to keep your organization running smoothly. Our guide, Nonprofit Budget Checkup, covers exactly what your nonprofit finance team needs to keep your budget up-to-date and you focused on your mission.

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-Source: Newsletter, Nonprofit Times, 15 November 2018

Ten Books for Every Nonprofit Professional’s Reading List

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.

If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time (The Happy Healthy Nonprofit is #9). Looking for philanthropy focused reading? Check out these book recommendations from GivingCompass or pre-order your copy of Robert Reich’s Just Giving: Why Philanthropy Is Failing Democracy and How To Do Better

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-Source: Newsletter, Beth’s Blog, 14 November 2018

3 Tips to Find Stories to Tell

With year-end fundraising around the corner, you’re likely thinking about your fundraising appeals and what stories you can use in them. Having the right story for your audience can make all the difference in an appeal. The right story has the ability to connect, show a need, and add to the sense of urgency to give. Of course, finding a a story to tell is sometimes easier said than done.

In today’s video, I’m sharing 3 tips to find stories to tell. You can use these tips year-round, but you may want to try one of them as you prep for the year-end giving season.

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-Source: Newsletter, EveryAction, 5 November 2018

Take Some of the Stress out of this Month with these Nonprofit Writing Prompts

The end of the year is BUUUUSSY. Stressing out about trying to come up with social media posts or ideas for your blog or newsletter is the last thing you need to be doing.

Use these writing prompts taken from our Monthly Nonprofit Writing Prompts email newsletter to help you think a little more creatively about your communications for this month.

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-Source: Newsletter, Nonprofit Marketing Guide, 12 December 2018

12 Communications Strategies for Nonprofits

You set goals, like these twelve communications goals for nonprofits, including community engagement, raising awareness of issues, and fundraising.

And every day you manage tactical communications channels like email, social media, print marketing, PR and more.

But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies.

Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics.

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-Source: Newsletter, Nonprofit Marketing Guide, 14 November 2018

Defining your Niche is an Essential Part of your Content Strategy

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche.

Think about restaurants. Sure, there are a few places that serve cuisine from all over the world and do it well, but they are seriously outnumbered by the ones that specialize in Mexican, Chinese, surf-and-turf, or bar food, etc. What type of cuisine (content) are you going to serve?

As you create your niche, focus on a handful of keywords. These are the specific topics that you want to be known for. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care, and Puppy Training. A food bank’s keywords might include Free Food, Food Drive, and Donate Food.

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-Source: Newsletter, Nonprofit Marketing Guide, 21 November 2018

4 Top Marketing Strategies for Nonprofits

Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report. This data could change, so if you are reading this after mid-January 2019, download the full report.

For the first time, we asked about specific communications strategies. Not goals, not tactics, but strategies.

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-Source: Newsletter, Nonprofit Marketing Guide, 28 November 2018
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