Monthly Bulletin – Fund Development

KCR Monthly Bulletin – Table of Contents

FUND DEVELOPMENT


Webinar: Final Countdown – Year-End Fundraising Tips

Date: Tuesday, December 5, 2017, 10:00 am PST
Register Now

30% of all giving happens in the month of December. It’s not too late to get your year-end campaign out the door! Get all the help you need from the Network for Good team: We’ll show you how to craft the best email appeals to inspire giving, how to create an online donation page that converts, and how to draft a heart-warming thank you message.

Sign up for this webinar and learn:
  • How to make your best-ever year-end email appeal
  • Last-minute strategies for engaging donors during the busiest time of year
  • Online fundraising best practices that will help you hit year-end goals
  • Plus a 20 minute year-end fundraising Q&A

-Source: Newsletter, Network for Good, 1 December 2017

7 Simple Steps to Raising More Money this Holiday

Add a Charitable Gift to the CanadaHelps Gift Guide
From medical kits and books to goats and planted trees, our online gift guide at CanadaHelps.org (our site where Canadians can donate to any charity) is packed with hundreds of heartwarming physical and non-physical gifts from charities like yours! Ensure your charity benefits from this free advertising opportunity. Get your gifts up by November 16th when our holiday gift guide promotion starts.

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-Source: Newsletter, CanadaHelps, 1 November 2017

Infographic: Optimizing Your Nonprofit Donation Page

With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.

The best way to do this is by optimizing your website, and more specifically, your online donation form.

If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?

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-Source: Newsletter, Tech Impact, 6 November 2017

10 Ways you can Raise More Money this Giving Season

We won’t waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we’ll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals!

1. Say Thanks
Say thank you before you ask your supporters to give again. Tell them what their past support has made possible. Consider setting up an automated thank you email series and send multiple thank you messages throughout the giving season.

Thank your supporters for taking action, signing petitions, calling their elected officials, volunteering, and all the other things you have asked them to do this past year besides give. Tell them what a difference they make. Consider having your donors sign an email to thank other donors.

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-Source: Newsletter, EveryAction, 13 November 2017

A Quick Checklist for Writing Effective Email Appeals

Many of the best practices used in more traditional forms of appeals apply to email as well—being a compelling storyteller, using donor centric language, making asks clear and direct, etc.

The differences for email appeals are generally all driven by one factor—people give an individual email an extremely small amount of time. In 2004, EmailLabs found that the average amount of time someone keeps an email open is 15–20 seconds. We are pretty confident it is even less time is given to emails now.

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-Source: Newsletter, EveryAction, 13 November 2017

Give the Gift of Capacity

The holiday season is a critical time for charities and not-for-profits. According to Imagine Canada, we receive almost 40% of our funding between now and the end of December. This is the time that our fundraising machines kick into action and we reach out to potential supporters to share our stories of impact, improvement, and positive change, hoping to garner more financial support for our programs, services, and research.

I’m suggesting that we start asking for a different kind of support. Let’s ask our donors for the gift of capacity. What exactly is capacity? It is impact. It is resilience. It is sustainability. It is taking the time to invest in professional development for the people in our organizations.

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-Source: Newsletter, Village Vibes, Charity Village, 20 November 2017

Webinar: 7 Free Ways to Attract New Donors on CanadaHelps this Holiday

Every year, millions of Canadians visit CanadaHelps.org to discover new charities and donate. As part of our mission to increase giving in Canada, we’ve created exciting opportunities to help your charity put its best foot forward and attract new donors.

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-Source: Newsletter, CanadaHelps, 24 November 2017

Webinar: Get Hands-on with CanadaHelps Fundraising Tools for Holiday Success

Watch our hands-on, how-to webinar where we walk you through how to accomplish the following 4 critical steps to raising more this holiday.

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-Source: Newsletter, CanadaHelps, 24 November 2017

Is Giving Tuesday a Wash for Small Nonprofits or a Forum for Experimentation?

Thanksgiving marks the beginning of the most wonderful time of the year—for everyone but nonprofit fundraisers, that is. For many small nonprofit executive directors and one-person development offices, the last months of the year are instead a long slog of hand-signed annual appeal letters, thank-you notes, and holiday cards sent with the frantic hope of capitalizing on America’s generosity. After all, it’s long been noted that nearly one-third of giving takes place in December.

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-Source: Newsletter, Nonprofit Quarterly, 27 November 2017

The Procrastinator’s Guide to Year-End Fundraising

Plan, create, and execute a campaign to crush your goals, attract new donors, and drive momentum from #GivingTuesday through December 31.

Your free copy of this comprehensive guide includes:
  • How to plan your campaign and set realistic goals.
  • How to activate your community to raise more.
  • How to write top-notch fundraising appeals and donor thank you letters.
  • How to leverage expert-recommended software to save time and boost results.

Read More

-Source: Newsletter, Network for Good, 27 November 2017

Bitcoin & Blockchain Provides Transparency for Donations

With #GivingTuesday on the horizon, now is the time to strike while the iron is hot and leverage some new tools and technology to gain donations for your organization or nonprofit! Could blockchain (i.e. Bitcoin, Ethereum, etc) be one solution?

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-Source: Newsletter, Tech Impact, 20 November 2017

Stay Tuned: FDO Spring Dates

Stay tuned for our upcoming Spring workshop dates for Fund Developent Overview.

FDO: This 4-day course is an overview essential for those working in, or interested in working in, the area of fund development for their non-profit organization.

Don’t miss out on any of our future workshops by subscribing to our Workshops Mailing List.

-Source: Dawn Wilkinson, Manager, Community Services, KCR Community Resources, November 2017
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