- Staff engagement – less turnover and deeper commitment
- Staff recruitment – attracts strong candidates
- Market position – sets you apart from your competition
- Brand building – the right relationships enhance your brand
- Investment – builds new relationships
- Profit – all of the above leads to greater profitability
Non-profit Organization Benefits
- Funding – less reliance on shrinking government funding
- Sustainability – building a strong foundation for the future
- Impact – greater participant service levels
- Awareness – bringing forward greater understanding of social issues
- Relationships – opening new opportunities and partnerships
Hands in Service
Community Action Towards Children’s Health (CATCH)
Kelowna Community Food Bank
Kelowna Summer Theatre Festival
Special Olympics BC
Kelowna Child Care Society
City of Kelowna
2013 Project: Business & Community Partnerships
How often is your business approached by a non-profit for support? Do you wish you had a gracious way to say no to the organizations that are not a good fit? How do you find organizations that are a good fit? How do you determine what impact your contributions have on your business, the non-profit and those it serves?
Does your organization find identifying or approaching potential corporate partners challenging? Do you wish you had the tools to determine what businesses would be a good fit? How do you determine what impact partnerships with businesses have on your organization and those you serve?
KCR is bringing back, for its second year, the Business & Community Partnership Project. The project is focused on providing business and non-profit participants the tools to work together more strategically, efficiently and with greater impact to the community and partners involved.
The project includes the following:
Full day workshop covering the elements of successful partnerships; how to identify resource needs (time, talent, in-kind or financial contributions) and potential partners; how to develop an effective pitch; how to develop a partnership plan; and how to assess and measure partnerships and impact.
Half day workshop covering the elements of successful partnerships; how to identify resources (time, talent, in-kind or financial contributions) and potential partners; how to develop a community partnership plan; and how to assess and measure partnerships and impact.
Non-profits will have the opportunity to deliver their pitches and receive valuable feedback from a panel of businesses, foundations and non-profits in order to prepare for the Networking Event.
Panel of Judges:
- Anthony Wyn Lewis, Central Okanagan Economic Development Commission
- Bruce Davies, Central Okanagan Foundation
- Carla Heim, Business Development Bank of Canada
- David Bond, KPMG Enterprise
- Jim Paterson, City of Kelowna
- Kerry Rempel, Okanagan College
- Konrad Pimiskern, Edward Jones
- Kyleen Myrah, Okanagan College
- Luanne Chore, Southern Interior Development Initiative Trust
- Sheldon Gardiner, Accelerate Okanagan / Changemakers
Facilitated networking event where the non-profits and businesses will come together to explore potential partnerships using the tools and knowledge developed through the workshops.
Research will be conducted among both the non-profit and business participants to determine outcomes and impact. Participants should be open to sharing their successes and challenges as they develop and execute their partnership plans.
2012 Pilot Project
Kelowna Community Resources began working with selected businesses and non-profit organizations with the goal of developing new strategic, sustainable relationships.
A business focused workshop provided tools to assist business leaders in outlining their corporate social responsibility action plan. Non-profit organizations received instruction and support in crafting their mission, vision, services and need into a succinct three-minute videos.
The final step will be to assist both groups in finalizing relationships, measuring impacts for those that the non-profit groups service as well as the impacts for business.Both groups were brought together for a facilitated, networking event where the non-profit groups pitched their organizations and businesses viewed these presentations through the lens of their newly created corporate social responsibility plans.
Funding for this pilot project was provided by a private foundation.
Arion Therapeutic Farm
Canadian Mental Health Association
Canadian Institute for the Blind
Multiple Sclerosis Society
Triple bottom line, corporate sustainability, corporate citizenship, corporate social responsibility; many phrases are used to describe the growing focus of business on aligning their practices with the greater good. Doing business today is as much about profit as it is ensuring that day to day business practices not only are ethical but positively impact the communities in which companies operate.
With the increasing focus on the needs of communities, cutbacks in traditional funding and an increased demand for services, an opportunity exists for partnerships between for-profit and non-profit organizations. It is recognized that in order for a business to be successful, the community around it needs to be healthy and thriving.
For more information, read the discussion paper.
In the Media
Kyleen Myrah, with Sue Manzuik and Dawn Wilkinson had an article published in the ‘Certified Management Accountants BC Summer 2012 Update’ magazine on ‘The Strategic Advantage of Social Responsibility’
Kyleen Myrah, with Sue Manzuik and Dawn Wilkinson had an article published in the ‘Certified Management Accountants BC Fall 2012 Update’ magazine on ‘The 5 Levels of Corporate Social Responsibility’
Also, view our articles from the Daily Courier and Kelowna Capital News:
Download: Corporate Social Responsibility – Daily Courier Article May 29, 2012 – “Businesses and non-profits get together” (PDF)
Kelowna Community Resources wants to partner with sponsors interested in building capacity and creating sustainable relationships between businesses and nonprofits within the Central Okanagan.